BRAND IDENTITY

This was a major self-directed project that I did very recently. It took many revisions to come to the final product – different logos, colours and overall styles. As an organic brand, I immediately thought green, and initially brown, which I stuck with from the start. For me, the first green didn’t quite suit the rest of the design, so I toned it down to a pastel/mint green & changed the logo to a circle, which was originally a square. 
The project includes coffee cups, menus, juice bottles, business cards, aprons, signage and more.

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